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[P] Problem
The Silent Collapse
You’ve achieved what others envy — career, success, family.
But inside, something’s off.
Your mornings feel heavy. Your thoughts feel scattered. Your body’s in survival mode, not strength. You're giving everything to everyone else… and what’s left for you?
The worst part?
You don’t know how to fix it — because you’ve forgotten what alignment even feels like.
You don’t need more hustle. You don’t need another quick fix.
You need a reset. A way to reclaim your rhythm. A path back to you.
[A] Amplify
What Happens If You Don’t…
Left unchecked, this drift doesn’t correct itself — it compounds.
Your energy will keep crashing. You’ll lose patience, clarity, and connection.
Your body becomes inflamed, your identity fractured, your purpose foggy.
You numb with screens, stimulants, or silence. You slowly forget who you really are.
Without course correction, the misalignment costs more than your performance.
It costs your peace — and your power.
How many more mornings will you wake up tired of your own story?
[S] STORY & SOLUTION
The Origin of The Climb
The Brae 100 was born for this moment.
Created by The Brae Council, a mosaic of elite minds in health, neuroscience, and spiritual evolution, and powered by Coach AI, the Brae 100 is a 100-day guided ascent into physical vitality, emotional clarity, and spiritual alignment.
Inspired by ancient rhythms, anchored by modern science, and forged in the fires of real life, the Brae 100 isn’t a “challenge.”
It’s a way of becoming.
A daily rhythm. A system of self-reclamation. A story you finally want to live inside of.
[T] TRANSFORMATION & TESTIMONIALS
Become the Aligned One
Before:
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Waking up exhausted and directionless
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Feeling disembodied, reactive, numb
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Lost in loops of burnout, grief, or reinvention
After 100 Days with Brae:
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Clear-minded mornings, grounded breath, and ritual clarity
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Nervous system reset, reduced inflammation, and resilient identity
A living rhythm for alignment that evolves with you
"Hold the Keep"
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“When the Keep stands, the story isn’t over.” — Steve White
[S} Scarcity & Urgency
Protect what matters most when the storm hits.
When everything is falling apart, the only thing that keeps you moving is the part of you that will not surrender. Steve Wright calls that place the Keep—the innermost stronghold of a fortress. As a boy he claimed a glacial boulder as his “keep,” training on a steep hill until he could jump, compete, and, later, rebuild after failure. The lesson was simple and costly: show up, go up, don’t lie to yourself when it hurts. Years later, returning to that hill with his dog, he remembered what the Keep stores: grain, water, weapons, children, hope. If the Keep stands, the story isn’t over.
Your Keep
Brae 100 helps you stock and defend your Keep,
your reasons WHY you MUST NOT quit.
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Who are you guarding? Name them.
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What promise did you make— to yourself, to God, to your people?
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What must be true 100 days from now for your Keep to stand?
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Waypoints
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Body: [x]% body fat, [x] HRV trend, consistent sleep window
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Identity: Daily breath + “show up, go up” journaling streak
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Service: 1 act of tangible service per week
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Misogi: Chosen, scheduled, trained, integrated
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